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Shade
Cards

Shade Cards

Folded colour charts that present your full range or a curated selection in a flat, easy-to-browse format. Shade cards work where fan decks are too bulky as mailing inserts, showroom handouts, specification references and point-of-sale colour guides.

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Shade Cards, Folded colour charts presenting your range in a flat, browsable format. Single-fold, gatefold and concertina options.

Formats & Folding

Available in single-fold, gatefold, concertina and multi-panel formats. Standard sizes range from DL through to A3, with custom dimensions for non-standard requirements. Each format is designed to present your colour range in a logical, browsable sequence that guides the customer from palette overview to individual colour selection.

  • Single-Fold: Two-panel cards for compact ranges or curated colour stories
  • Gatefold: Three-panel cards with cover branding and interior colour grid
  • Concertina: Z-fold or accordion fold for extended ranges that unfold to a panoramic view
  • Multi-Panel: Complex folds for large ranges requiring grouped colour families

Print & Finishing

Printed on 350–400gsm boards with ICC-profiled colour management and spectrophotometer verification. Available with matt, gloss or soft-touch lamination. Die-cut windows, rounded corners and custom crease patterns are all standard finishing options.

Photorealistic photograph of a single gatefold shade card lying open on a warm wooden desk surface. The card is approximately A4 when fully open, showing a grid of 24-30 printed colour swatches arranged in colour families — a row of warm neutrals, a row of greens, a row of blues, a row of pinks and reds. The card stock is thick and rigid with a matt laminated finish. The gatefold panels are spread flat with the cover panel visible on the left showing a clean, minimal design. Shot from a slightly elevated three-quarter angle. Warm, directional natural light from the right creating soft shadows. The image conveys a premium, well-designed colour presentation tool. No text, no logos, no watermarks. 16:9 landscape, high resolution.

Key Specifications

Colour Accuracy

ΔE ≤ 2.0 against master references. Every production batch verified instrumentally.

Substrate Options

Coated, uncoated, recycled and FSC-certified boards. Selected for colour stability and brand alignment.

Quantities

From 500 units for initial launches to 100,000+ for national retail distribution.

Lead Time

3–4 weeks from approved artwork to delivery. Faster turnarounds available for reprints from existing profiles.

Related Products

Fan Decks

Rivet-bound browsing tools for comprehensive ranges.

Chip Cards

Individual colour chips for sampling and specification.

Brush-out Boards

Large-format boards for wet paint application and comparison.

Need Shade Cards for Your Colour Range?

Tell us your range size, preferred format and quantity. We’ll advise on the best fold, substrate and finishing for your application.

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